So many businesses suffer from a lack of Brand Identity. The biggest reason for this problem is most business owners don’t understand what Brand truly is. “Brand” is more than a logo or your the colour of your business card. While they might look really pretty and cost you lots of money with a graphic artist there is way more to this. Branding your business is a reflection of the companies core values and message. It will distinguish your business from the rest of the pack and draw the right audience to your door. Brand is some respect can eliminate competition because people who identify with those core value will seek you out with the desire to work with you. Your business needs to find an expert in Brand Identity to take you through the right process to find your core values, your companies mission and the right message to show the public who you are as a business. I had a conversation with Azadeh Yaraghi about Brand Identity.
Azadeh is a Brand Strategist, #1 bestseller on Amazon, speaker, mentor, and founder of Gogo Telugo Creatives. With 15+ years of experience working locally and internationally (Canada, US, France, Italy) in branding and marketing, she has built successful brands and picked-up awards along the way.
She works with entrepreneurs and organizations who are looking to create an authentic connection between their company and audience, build a magnetic brand that attracts their ideal clients, and ultimately make a difference in the world.
She is a proud mentor at Futurpreneur, Advisory Board Member at Healthy Heroes Foundation, Board Member at the Canadian Association of Professional Speakers, Community Leader at the David Suzuki Foundation, and past Communications Lead at the Vancouver Board of Trade Sustainability Committee.
