Chanelle Chalazan is a Canadian entrepreneur based in Saskatoon, Saskatchewan, and the founder of Chic & Charmed Boutique — a rapidly growing jewelry brand she launched at just 13 years old.
Now 16, Chanelle has built the brand into a national business in under a year, gaining recognition across Canada for both her products and her story as a young founder.
Chic & Charmed Boutique
The Brand: Chic & Charmed Boutique specializes in crystal ball jewelry crafted from .925 sterling silver. Each piece is designed to be waterproof, hypoallergenic, and suitable for everyday wear, while remaining significantly more affordable than traditional competitors.
National Growth: What began as a small local venture has expanded into a recognized Canadian brand. Chanelle sells online and travels across the country for major trade shows and events, including large-scale women’s shows and industry expos.
Media & Recognition: The brand and Chanelle’s story have been featured on platforms such as Global News, CTV News, CityNews, C95 Radio, and multiple digital publications including Retail Insider. She is also a recipient of the Saskatchewan Wedding Industry Award for Best Unique Wedding Service.
Entrepreneurial Strategy
Independent Growth Model: Chanelle operates without a storefront or large team, allowing her to maintain lower overhead costs and offer pricing that is often a fraction of traditional retail brands.
Full Ownership: Despite opportunities for outside investment, including consideration of Dragons’ Den, Chanelle has chosen to retain full ownership of her company, prioritizing long-term control and brand vision.
Vision: Her focus is on building a widely recognized, accessible jewelry brand while continuing to scale nationally and expand into major markets across Canada and the United States.
Public Presence & Impact
Beyond business, Chanelle has become known for representing youth entrepreneurship. She has spoken at schools and events, sharing her experience of building a national brand while still in high school and encouraging others to pursue business at a young age.
Quick Fact: While her jewelry business is her primary claim to fame, the name “Chanelle” is also shared by other notable Saskatonians in different fields (such as a local advocate for homelessness and an Indigenous dancer), but in the context of business and public profile, Chanelle Chalazan is the most prominent figure.
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