Do need to be seen as an expert? Are you the best keep secret in your industry? Do you need a larger audience to leverage and market services to? If you answered yes to any of 3 questions then you want to look at Media Casting. Media Cast, when done the right way, will set you apart from the rest of your industry.
People see experts appearing to them in very specific ways. The first way is a book on the shelf. Did you ever notice that the word AUTHORITY starts with the word AUTHOR? Which means if you wrote the book then you must be an EXPERT or AUTHORITY. We have been taught in our society the only smart and knowledgeable people can write a book. The research that it takes to write a book can only be done by the elite and extremely intelligent. An average person could never write or sell books. Book writing is for the experts. The experts went to college and earn a post-grad degree to earn the title of doctor to their name. Is this perception really true and how can you leverage this idea our society has.
The other big way to be seen in public as an AUTHORITY is to be part of the media. Most see this two things as being at out their league and not within their realm of possibility. Podcasting is a simple way to find your way into the media and the strategy is simple. Find the books and publications that are relevant to your industry and simply connected to the writers. Send emails that respect them has an expert and offer them a free interview. Make it easy for them schedule with you. Once they have said to an interview time ask them to provide you with the questions. Asking them for the questions that your expert wants to answer set the agenda so they know their work will shine and the interview will flow easily. An easy flowing interview makes every sound and looks smart and authoritative to the public. At the end of the interview ask the expert to give their contact information for more information. When you close the show thank everyone for listening and watch then tell them how to contact you also for show idea and more information about the expert who was just interviewed.
This is the magical part; to the audience, you are both experts and should be trusted to get the job done. When you post your podcast make sure you add a clear description of who your guest is and use all the relevant hashtags and keywords to make sure it gets found. Remember, your job is to display the expert you are interviewing in the best light possible. When everything is done well everyone talking will be loved by the audience.
Email Michael@DepictionsMedia.com with blog and show ideas
